600+ marketers report on the blend of art and science in marketing - Customer Think

600+ marketers report on the blend of art and science in marketing - Customer Think | marketing - Google News | May 22, 2017 at 05:42PM

Customer Think

600+ marketers report on the blend of art and science in marketing Customer Think In that context, 66.2% believed marketing was more of an art, while 54.7% believed software development/IT was more of a science. So, the net sentiment would seem to be: “marketing is becoming more of a science, but not nearly as much as the discipline ... and more »

May 22, 2017 at 05:42PM | marketing - Google News
600+ marketers report on the blend of art and science in marketing - Customer Think
marketing - Google News