How Shell has bridged the gap between brand marketing and data - Marketing Week

How Shell has bridged the gap between brand marketing and data - Marketing Week | marketing - Google News | May 24, 2017 at 11:23AM

Marketing Week

How Shell has bridged the gap between brand marketing and data Marketing Week “For all the marketing strategies that we have around attracting new customers, actually if you want to spend your money wisely we need to be driving more satisfaction and more value out of existing customers by deepening engagements. It's not an ...

May 24, 2017 at 11:23AM | marketing - Google News
How Shell has bridged the gap between brand marketing and data - Marketing Week
marketing - Google News