Point of View marketing: Why taking a stand wins fans - TNW

Point of View marketing: Why taking a stand wins fans - TNW | marketing - Google News | May 22, 2017 at 05:49AM

TNW

Point of View marketing: Why taking a stand wins fans TNW It's one example of many in our new era of point of view marketing: in addition to selling something; we want our brands to stand for something. These and even more campaigns like Dove's “Beauty on Your Own Terms”Secret's “Stress Test” attempt to ...

May 22, 2017 at 05:49AM | marketing - Google News
Point of View marketing: Why taking a stand wins fans - TNW
marketing - Google News