Marketing leaders favour digital over more traditional skills - CampaignLive

Marketing leaders favour digital over more traditional skills - CampaignLive | marketing - Google News | June 01, 2017 at 03:10AM

CampaignLive

Marketing leaders favour digital over more traditional skills CampaignLive The study, entitled Whole Brain Marketing: Data, Creativity and the Leadership Challenge, found that 75% of respondents value analytical expertise above creative flair. The research by Spencer Stuart questioned 200 senior marketers around the world.

June 01, 2017 at 03:10AM | marketing - Google News
Marketing leaders favour digital over more traditional skills - CampaignLive
marketing - Google News