Ritson and Sharp reveal their marketing heroes and the biggest challenges facing the industry - Marketing Week

Ritson and Sharp reveal their marketing heroes and the biggest challenges facing the industry - Marketing Week | marketing - Google News | September 04, 2017 at 03:03AM

Marketing Week

Ritson and Sharp reveal their marketing heroes and the biggest challenges facing the industry Marketing Week Sharp: Comparing the many options they have to spend their marketing budget and working out if their efforts are improving the long-term prospects of their brand. Marketing mix modelling, ROI, brand equity metrics: all these things have failed to ...

September 04, 2017 at 03:03AM | marketing - Google News
Ritson and Sharp reveal their marketing heroes and the biggest challenges facing the industry - Marketing Week
marketing - Google News