How BFF Marketing Became the MO for Women's Direct-to-Consumer Brands - The Business of Fashion

How BFF Marketing Became the MO for Women's Direct-to-Consumer Brands - The Business of Fashion | marketing - Google News | October 23, 2017 at 01:33AM

The Business of Fashion

How BFF Marketing Became the MO for Women's Direct-to-Consumer Brands The Business of Fashion Welcome to BFF marketing. Chatty, inclusive and intimate, this approach — predicated on the notion that a brand is your friend, thinks you're special and is designing products especially for you — is the core narrative behind the rise of some of the ...

October 23, 2017 at 01:33AM | marketing - Google News
How BFF Marketing Became the MO for Women's Direct-to-Consumer Brands - The Business of Fashion
marketing - Google News