Disney's 'Black Panther' Playbook: A Peek at the Marketing of a Phenomenon - Hollywood Reporter

Disney's 'Black Panther' Playbook: A Peek at the Marketing of a Phenomenon - Hollywood Reporter | marketing - Google News | February 21, 2018 at 11:35AM

Hollywood Reporter

Disney's 'Black Panther' Playbook: A Peek at the Marketing of a Phenomenon Hollywood Reporter In addition to heavy ad buys for sports that deliver big African-American audiences, Disney initiatives included a music tie-in led by rapper Kendrick Lamar, whose Black Panther: The Album from Interscope Records debuted at No. 1 on the Billboard 200 ... and more »

February 21, 2018 at 11:35AM | marketing - Google News
Disney's 'Black Panther' Playbook: A Peek at the Marketing of a Phenomenon - Hollywood Reporter
marketing - Google News