Massive Conference Gathers Entertainment's Best Minds to Explore Strategies - Variety

Massive Conference Gathers Entertainment's Best Minds to Explore Strategies - Variety | marketing - Google News | March 21, 2018 at 12:02PM

Variety

Massive Conference Gathers Entertainment's Best Minds to Explore Strategies Variety Panelist Bob Berney, head of marketing and distribution at Amazon Studios, advocates constantly tweaking content. “You find out where you are getting the response,” he says. Then marketers “change the creative so it's fresh because everybody is seeing ...

March 21, 2018 at 12:02PM | marketing - Google News
Massive Conference Gathers Entertainment's Best Minds to Explore Strategies - Variety
marketing - Google News