Adobe Buys Marketing-Automation Firm Marketo for $4.75 Billion - Wall Street Journal

Adobe Buys Marketing-Automation Firm Marketo for $4.75 Billion - Wall Street Journal | marketing - Google News | September 20, 2018 at 05:10PM

Wall Street Journal

Adobe Buys Marketing-Automation Firm Marketo for $4.75 Billion Wall Street Journal The deal is expected to add scale to Adobe's existing marketing-technology capabilities. It also will bolster the company's clout with business-to-business brands, which make up the bulk of Marketo's customer base. Reuters earlier reported that Adobe ... Adobe to buy Marketo for $4.75 billion in marketing pushAdAge.com (blog) Adobe's Marketo Buyout Agreement Boosts Marketing InitiativesZacks.com In Adobe's $4.75B Acquisition of Marketo, a Signal for Marketing TechXconomy The Register -Financial Times -MarTech Today -Reuters all 244 news articles »

September 20, 2018 at 05:10PM | marketing - Google News
Adobe Buys Marketing-Automation Firm Marketo for $4.75 Billion - Wall Street Journal
marketing - Google News