Coors Light revives 'cold' marketing to overcome slump - AdAge.com

Coors Light revives 'cold' marketing to overcome slump - AdAge.com | marketing - Google News | September 25, 2018 at 12:00PM

AdAge.com

Coors Light revives 'cold' marketing to overcome slump AdAge.com Coors Light is making a marketing freeze play in an attempt to reverse not-so-hot sales trends. New digital videos promote "cold-activated cans," in which images of mountains turn blue to indicate the beer inside has reached the optimal temperature for ... and more »

September 25, 2018 at 12:00PM | marketing - Google News
Coors Light revives 'cold' marketing to overcome slump - AdAge.com
marketing - Google News