Smart Marketers Should Turn to First-Party Data First - Adweek

Smart Marketers Should Turn to First-Party Data First - Adweek | marketing - Google News | September 24, 2018 at 09:23AM

Adweek

Smart Marketers Should Turn to First-Party Data First Adweek Business-to-consumer marketers can no longer rely on third-party data as the main foundation for marketing campaigns. Instead, smart marketers are shifting to a more valuable asset: the data their customers willingly share. Chances are, you already ... and more »

September 24, 2018 at 09:23AM | marketing - Google News
Smart Marketers Should Turn to First-Party Data First - Adweek
marketing - Google News