60% of marketers face pressure to prove ROI – So what can be done about it? - Econsultancy (blog)

60% of marketers face pressure to prove ROI – So what can be done about it? - Econsultancy (blog) | marketing - Google News | November 21, 2018 at 10:33AM

Econsultancy (blog)

60% of marketers face pressure to prove ROI – So what can be done about it? Econsultancy (blog) More than a quarter indicate that analytics 'does not offer sufficient insight', nearly half say there is a 'lack of people who can link [analytics] to marketing practice', and more than half say they have a 'lack of process/tools to measure success ...

November 21, 2018 at 10:33AM | marketing - Google News
60% of marketers face pressure to prove ROI – So what can be done about it? - Econsultancy (blog)
marketing - Google News