A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails - Entrepreneur

A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails - Entrepreneur | marketing - Google News | November 21, 2018 at 12:01PM

Entrepreneur

A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails Entrepreneur I'm all for clever, disruptive marketing. Stunts can get people talking about your brand. But, not if you do them in the half-baked way IHOP recently did when it briefly changed its name to IHOB (for International House of Burgers) to highlight its new ... and more »

November 21, 2018 at 12:01PM | marketing - Google News
A Marketing Disaster Is a Terrible Thing to Waste: 3 Lessons From Recent Big Brand Fails - Entrepreneur
marketing - Google News