article notices news weblog: Marketing By Any Other Name

Marketing By Any Other Name - MediaPost Communications | marketing - Google News | November 23, 2018 at 10:11AM

Marketing By Any Other Name
MediaPost Communications
Marketers, so clever in their ad copy, often fall back on clichés when thinking about what they do. Here's one that was red-hot a year or two ago, but may have faded a bit since then: Data-driven marketing. The group formerly known as the Direct ...