Fad or fixture? The future of agile marketing in 2018 - Econsultancy (blog)

Fad or fixture? The future of agile marketing in 2018 - Econsultancy (blog) | marketing - Google News | December 04, 2018 at 09:24AM

Econsultancy (blog)

Fad or fixture? The future of agile marketing in 2018 Econsultancy (blog) …and many of these values have been adopted by marketing teams since. Agile marketing opponents, however, claim that the agile approach is too reactive for marketing as it encourages short-term tactics over longer-term, and more effective, strategies.

December 04, 2018 at 09:24AM | marketing - Google News
Fad or fixture? The future of agile marketing in 2018 - Econsultancy (blog)
marketing - Google News