Study: Consumer brands waste $50B of digital, trade marketing spend - Marketing Dive

Study: Consumer brands waste $50B of digital, trade marketing spend - Marketing Dive | "marketing" - Google News | August 07, 2019 at 12:34PM
Study: Consumer brands waste $50B of digital, trade marketing spend  Marketing Dive

Global consumer products companies waste roughly $50 billion, or more than half, of their collective investments in digital marketing spending, an AlixPartners ...

August 07, 2019 at 12:34PM | "marketing" - Google News
Study: Consumer brands waste $50B of digital, trade marketing spend - Marketing Dive
"marketing" - Google News