Brand fragmentation is 'a massive risk': Unilever marketing chief - CNBC

Brand fragmentation is 'a massive risk': Unilever marketing chief - CNBC | marketing - Google News | February 23, 2017 at 07:57AM

CNBC

Brand fragmentation is 'a massive risk': Unilever marketing chief CNBC Using a variety of ways to communicate with people about your brand is a great opportunity but it also brings with it risks that people will experience it in many different ways, Unilever's chief marketing officer Keith Weed told CNBC. Speaking to CNBC ...

February 23, 2017 at 07:57AM | marketing - Google News
Brand fragmentation is 'a massive risk': Unilever marketing chief - CNBC
marketing - Google News