Marketing Automation Is Driving More Money (and Accountability) for Marketers - ClickZ

Marketing Automation Is Driving More Money (and Accountability) for Marketers - ClickZ | marketing - Google News | November 11, 2014 at 08:29AM

Marketing Automation Is Driving More Money (and Accountability) for Marketers ClickZ Building off our email marketing knowledge base, similar methodologies and automations are being applied to lifecycle communications across multiple channels. Cross-channel consumer interactions produce explicit and implicit data, which is then ...

November 11, 2014 at 08:29AM | marketing - Google News

Marketing Automation Is Driving More Money (and Accountability) for Marketers - ClickZ

marketing - Google News