Three Keys to Best-in-Class Marketing Budgets - MarketingProfs.com (subscription)

Three Keys to Best-in-Class Marketing Budgets - MarketingProfs.com (subscription) | marketing - Google News | July 31, 2017 at 10:52AM

MarketingProfs.com (subscription)

Three Keys to Best-in-Class Marketing Budgets MarketingProfs.com (subscription) Budgets aren't sexy, but they are one of the major prerequisites of high-performing marketing organizations. And the trick to developing a best-in-class marketing budget is, first, to form a new conceptualization of what marketing is; then, to know the ...

July 31, 2017 at 10:52AM | marketing - Google News
Three Keys to Best-in-Class Marketing Budgets - MarketingProfs.com (subscription)
marketing - Google News

Tesla Is Pulling an Apple-esque Marketing Move With Model 3 - Motley Fool

Tesla Is Pulling an Apple-esque Marketing Move With Model 3 - Motley Fool | marketing - Google News | July 31, 2017 at 03:57PM

Tesla Is Pulling an Apple-esque Marketing Move With Model 3 Motley Fool In the world of consumer electronics, Apple (NASDAQ:AAPL) has pulled off a marketing feat with iOS devices that no other competitor has been able to. The Mac maker obfuscates as many technical specifications as it possibly can, instead preferring to ... and more »

July 31, 2017 at 03:57PM | marketing - Google News
Tesla Is Pulling an Apple-esque Marketing Move With Model 3 - Motley Fool
marketing - Google News

Three Keys to Best-in-Class Marketing Budgets - MarketingProfs.com (subscription)

Three Keys to Best-in-Class Marketing Budgets - MarketingProfs.com (subscription) | marketing - Google News | July 31, 2017 at 10:52AM

MarketingProfs.com (subscription)

Three Keys to Best-in-Class Marketing Budgets MarketingProfs.com (subscription) Budgets aren't sexy, but they are one of the major prerequisites of high-performing marketing organizations. And the trick to developing a best-in-class marketing budget is, first, to form a new conceptualization of what marketing is; then, to know the ...

July 31, 2017 at 10:52AM | marketing - Google News
Three Keys to Best-in-Class Marketing Budgets - MarketingProfs.com (subscription)
marketing - Google News

Marketing, advertising and events insights - Crain's Cleveland Business

Marketing, advertising and events insights - Crain's Cleveland Business | marketing - Google News | July 31, 2017 at 11:03AM

Marketing, advertising and events insights Crain's Cleveland Business While viral videos and social media posts are a great way to get recognized, they are not a practical strategy for the long term. To guarantee lead generation and ROI, you need to have a solid digital marketing plan in place, complete with ways to ...

July 31, 2017 at 11:03AM | marketing - Google News
Marketing, advertising and events insights - Crain's Cleveland Business
marketing - Google News

[Survey] Marketing organizations in the age of martech - MarTech Today

[Survey] Marketing organizations in the age of martech - MarTech Today | marketing - Google News | July 31, 2017 at 01:00PM

MarTech Today

[Survey] Marketing organizations in the age of martech MarTech Today At MarTech Today, we often delve into the difficulties faced by CMOs in identifying the skills needed, and the talent required in staffing departments to support omni-channel campaigns, and manage diverse marketing technology stacks. We've also ... and more »

July 31, 2017 at 01:00PM | marketing - Google News
[Survey] Marketing organizations in the age of martech - MarTech Today
marketing - Google News

7 Steps to Start Your First Content-Marketing Campaign - Entrepreneur

7 Steps to Start Your First Content-Marketing Campaign - Entrepreneur | marketing - Google News | July 31, 2017 at 12:33PM

Entrepreneur

7 Steps to Start Your First Content-Marketing Campaign Entrepreneur By now, you've heard about all the amazing benefits of content marketing. You know that with the right strategy, you can earn more traffic, build a better reputation and see compound growth in both areas over time without greatly increasing your budget.

July 31, 2017 at 12:33PM | marketing - Google News
7 Steps to Start Your First Content-Marketing Campaign - Entrepreneur
marketing - Google News

Data Can Do for Change Management What It Did for Marketing - Harvard Business Review

Data Can Do for Change Management What It Did for Marketing - Harvard Business Review | marketing - Google News | July 31, 2017 at 12:20PM

Harvard Business Review

Data Can Do for Change Management What It Did for Marketing Harvard Business Review Business in the 21st century is being redefined by a data-driven revolution. Take the MIT Media Lab's experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Instead of ...

July 31, 2017 at 12:20PM | marketing - Google News
Data Can Do for Change Management What It Did for Marketing - Harvard Business Review
marketing - Google News

Datorama Releases Do-it-Yourself Data Source Service for Marketing - eWeek

Datorama Releases Do-it-Yourself Data Source Service for Marketing - eWeek | marketing - Google News | July 31, 2017 at 05:52PM

eWeek

Datorama Releases Do-it-Yourself Data Source Service for Marketing eWeek A number of the early commercial use cases for cloud-based artificial intelligence are coming to the fore in the sales and marketing world. They all follow the Google and Facebook example: Learn as much as you can about your customers and potential ...

July 31, 2017 at 05:52PM | marketing - Google News
Datorama Releases Do-it-Yourself Data Source Service for Marketing - eWeek
marketing - Google News

Your Guide to Building an Inbound Marketing Starting 5 - Forbes

Your Guide to Building an Inbound Marketing Starting 5 - Forbes | marketing - Google News | July 31, 2017 at 06:51PM

Your Guide to Building an Inbound Marketing Starting 5 Forbes I'm a bit of a basketball fanatic. And I also run a marketing agency. Because of this, I use basketball analogies in my every day conversations but especially when I'm discussing marketing. Today, I want to discuss how creating an inbound marketing ...

July 31, 2017 at 06:51PM | marketing - Google News
Your Guide to Building an Inbound Marketing Starting 5 - Forbes
marketing - Google News

Rebecca Daugherty Promoted to Head Marketing for ABC, ABC Studios - Hollywood Reporter

Rebecca Daugherty Promoted to Head Marketing for ABC, ABC Studios - Hollywood Reporter | marketing - Google News | July 31, 2017 at 05:45PM

Hollywood Reporter

Rebecca Daugherty Promoted to Head Marketing for ABC, ABC Studios Hollywood Reporter As part of the marketing department's restructuring, Erin Weir has been promoted to senior vp marketing strategy; and Jill Gershman will fill the newly created role of senior vp marketing creative at ABC Entertainment. Steven Bushong will continue on ...

July 31, 2017 at 05:45PM | marketing - Google News
Rebecca Daugherty Promoted to Head Marketing for ABC, ABC Studios - Hollywood Reporter
marketing - Google News

ABC Taps Rebecca Daugherty As New Head Of Marketing; Erin Weir & Jill Gershman Upped to SVP - Deadline

ABC Taps Rebecca Daugherty As New Head Of Marketing; Erin Weir & Jill Gershman Upped to SVP - Deadline | marketing - Google News | July 31, 2017 at 05:53PM

Deadline

ABC Taps Rebecca Daugherty As New Head Of Marketing; Erin Weir & Jill Gershman Upped to SVP Deadline In her new role, Daugherty will be responsible for overseeing all marketing activities for ABC's primetime, daytime and late-night lineups, while establishing the tone and brand for the network. Her duties include oversight and strategic planning ...

July 31, 2017 at 05:53PM | marketing - Google News
ABC Taps Rebecca Daugherty As New Head Of Marketing; Erin Weir & Jill Gershman Upped to SVP - Deadline
marketing - Google News

Rebecca Daugherty Named ABC Marketing Chief - Variety

Rebecca Daugherty Named ABC Marketing Chief - Variety | marketing - Google News | July 31, 2017 at 05:45PM

Rebecca Daugherty Named ABC Marketing Chief Variety “As a leader in an industry filled with creative superstars, Becky has been at the center of many of ABC's most successful and memorable marketing campaigns,” said ABC Entertainment president Channing Dungey. “She's a gifted innovator whose keen ...

July 31, 2017 at 05:45PM | marketing - Google News
Rebecca Daugherty Named ABC Marketing Chief - Variety
marketing - Google News

Marketing, advertising and events insights - Crain's Cleveland Business

Marketing, advertising and events insights - Crain's Cleveland Business | marketing - Google News | July 31, 2017 at 11:03AM

Marketing, advertising and events insights Crain's Cleveland Business While viral videos and social media posts are a great way to get recognized, they are not a practical strategy for the long term. To guarantee lead generation and ROI, you need to have a solid digital marketing plan in place, complete with ways to ...

July 31, 2017 at 11:03AM | marketing - Google News
Marketing, advertising and events insights - Crain's Cleveland Business
marketing - Google News

[Survey] Marketing organizations in the age of martech - MarTech Today

[Survey] Marketing organizations in the age of martech - MarTech Today | marketing - Google News | July 31, 2017 at 01:00PM

MarTech Today

[Survey] Marketing organizations in the age of martech MarTech Today At MarTech Today, we often delve into the difficulties faced by CMOs in identifying the skills needed, and the talent required in staffing departments to support omni-channel campaigns, and manage diverse marketing technology stacks. We've also ...

July 31, 2017 at 01:00PM | marketing - Google News
[Survey] Marketing organizations in the age of martech - MarTech Today
marketing - Google News

Tesla's Model 3 marketing strategy ditches specs for end results - CNET

Tesla's Model 3 marketing strategy ditches specs for end results - CNET | marketing - Google News | July 31, 2017 at 04:13PM

CNET

Tesla's Model 3 marketing strategy ditches specs for end results CNET That includes its marketing strategy. And for the Model 3, that strategy includes not publishing certain figures, including the horsepower and torque output of the electric motor, as well as the battery's overall capacity as measured in kilowatt-hours ... and more »

July 31, 2017 at 04:13PM | marketing - Google News
Tesla's Model 3 marketing strategy ditches specs for end results - CNET
marketing - Google News

Tesla Is Pulling an Apple-esque Marketing Move With Model 3 - Motley Fool

Tesla Is Pulling an Apple-esque Marketing Move With Model 3 - Motley Fool | marketing - Google News | July 31, 2017 at 03:57PM

Tesla Is Pulling an Apple-esque Marketing Move With Model 3 Motley Fool In the world of consumer electronics, Apple (NASDAQ:AAPL) has pulled off a marketing feat with iOS devices that no other competitor has been able to. The Mac maker obfuscates as many technical specifications as it possibly can, instead preferring to ... and more »

July 31, 2017 at 03:57PM | marketing - Google News
Tesla Is Pulling an Apple-esque Marketing Move With Model 3 - Motley Fool
marketing - Google News

The integration of CRM with cross-channel marketing breeds agility - TechTarget

The integration of CRM with cross-channel marketing breeds agility - TechTarget | marketing - Google News | July 31, 2017 at 03:58PM

The integration of CRM with cross-channel marketing breeds agility TechTarget Enterprises are now quickly navigating two major transitions around cross-channel marketing with the integration of technology stacks and increased sophistication of customer engagement, said Joe Stanhope, principal analyst at Forrester Research, at ...

July 31, 2017 at 03:58PM | marketing - Google News
The integration of CRM with cross-channel marketing breeds agility - TechTarget
marketing - Google News

The Tesla Model 3 Frunk Is A Triumph Of Marketing - Jalopnik

The Tesla Model 3 Frunk Is A Triumph Of Marketing - Jalopnik | marketing - Google News | July 31, 2017 at 12:59PM

Jalopnik

The Tesla Model 3 Frunk Is A Triumph Of Marketing Jalopnik Among my many strange, off-putting car fetishes, there's one that is consistently, creepily powerful: my love for unusual trunks. I'm especially fond of front trunks, or 'frunks,' since they tend to be more difficult to pull off well. The Tesla Model 3 ...

July 31, 2017 at 12:59PM | marketing - Google News
The Tesla Model 3 Frunk Is A Triumph Of Marketing - Jalopnik
marketing - Google News

Why companies need marketing tools in 2017 - TNW

Why companies need marketing tools in 2017 - TNW | marketing - Google News | July 31, 2017 at 02:53PM

Why companies need marketing tools in 2017 TNW By now, information about marketing strategies is so widespread, it can feel like you know all there is to know about designing the perfect push. From SEO to visual infographics, most aspiring and current marketers have pretty well-stocked advertising ...

July 31, 2017 at 02:53PM | marketing - Google News
Why companies need marketing tools in 2017 - TNW
marketing - Google News

Effective Steps for Health Insurance Marketing, Consumer Engagement - HealthPayerIntelligence.com

Effective Steps for Health Insurance Marketing, Consumer Engagement - HealthPayerIntelligence.com | marketing - Google News | July 31, 2017 at 02:11PM

Effective Steps for Health Insurance Marketing, Consumer Engagement HealthPayerIntelligence.com July 31, 2017 - Creating and deploying effective health insurance marketing and consumer engagement plans can be difficult for payers in today's complex purchasing landscape. Payers must focus on building strong brands, clear messaging, and effective ...

July 31, 2017 at 02:11PM | marketing - Google News
Effective Steps for Health Insurance Marketing, Consumer Engagement - HealthPayerIntelligence.com
marketing - Google News

Data Can Do for Change Management What It Did for Marketing - Harvard Business Review

Data Can Do for Change Management What It Did for Marketing - Harvard Business Review | marketing - Google News | July 31, 2017 at 12:20PM

Harvard Business Review

Data Can Do for Change Management What It Did for Marketing Harvard Business Review Business in the 21st century is being redefined by a data-driven revolution. Take the MIT Media Lab's experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Instead of ...

July 31, 2017 at 12:20PM | marketing - Google News
Data Can Do for Change Management What It Did for Marketing - Harvard Business Review
marketing - Google News

Three Mistakes To Avoid On The Road To Great Marketing - Forbes

Three Mistakes To Avoid On The Road To Great Marketing - Forbes | marketing - Google News | July 28, 2017 at 10:00AM

Forbes

Three Mistakes To Avoid On The Road To Great Marketing Forbes BCC email blasts, uninspired copy, poorly timed push notifications. It may seem obvious, but a lot of digital marketers are still getting it wrong on mobile and beyond. For today's consumers, traditional, megaphone-style marketing doesn't cut it. Savvy ...

July 28, 2017 at 10:00AM | marketing - Google News
Three Mistakes To Avoid On The Road To Great Marketing - Forbes
marketing - Google News

7 Steps to Start Your First Content-Marketing Campaign - Entrepreneur

7 Steps to Start Your First Content-Marketing Campaign - Entrepreneur | marketing - Google News | July 31, 2017 at 12:33PM

Entrepreneur

7 Steps to Start Your First Content-Marketing Campaign Entrepreneur By now, you've heard about all the amazing benefits of content marketing. You know that with the right strategy, you can earn more traffic, build a better reputation and see compound growth in both areas over time without greatly increasing your budget.

July 31, 2017 at 12:33PM | marketing - Google News
7 Steps to Start Your First Content-Marketing Campaign - Entrepreneur
marketing - Google News

Consumers May Be More Trusting of Ads Than Marketers Think - New York Times

Consumers May Be More Trusting of Ads Than Marketers Think - New York Times | marketing - Google News | July 30, 2017 at 06:16PM

Consumers May Be More Trusting of Ads Than Marketers Think New York Times The early results from a recent study that Kent Grayson, a Northwestern University marketing professor, did on consumer skepticism left him feeling a little, well, skeptical. So he ran the trials a few more times. Each time, when participants were ...

July 30, 2017 at 06:16PM | marketing - Google News
Consumers May Be More Trusting of Ads Than Marketers Think - New York Times
marketing - Google News

How to Master Automotive Digital Marketing to Women - Dealer Marketing Magazine

How to Master Automotive Digital Marketing to Women - Dealer Marketing Magazine | marketing - Google News | July 31, 2017 at 12:43PM

Dealer Marketing Magazine

How to Master Automotive Digital Marketing to Women Dealer Marketing Magazine Marketing to women starts by understanding that women shop differently than men. For example, a marketer should consider that women are more skeptical of ads, and take a longer amount of time to build up brand trust. Once brand trust is built, however, ...

July 31, 2017 at 12:43PM | marketing - Google News
How to Master Automotive Digital Marketing to Women - Dealer Marketing Magazine
marketing - Google News

10 Apps That Will Help You Achieve Digital Marketing Wellness - Search Engine Journal

10 Apps That Will Help You Achieve Digital Marketing Wellness - Search Engine Journal | marketing - Google News | July 31, 2017 at 08:32AM

Search Engine Journal

10 Apps That Will Help You Achieve Digital Marketing Wellness Search Engine Journal Where does the digital marketer's day start and stop for the search and social marketing community? Whether you're a social media strategist, search marketer, data scientist, PPC manager, or in-house marketing team, you can probably relate. The ...

July 31, 2017 at 08:32AM | marketing - Google News
10 Apps That Will Help You Achieve Digital Marketing Wellness - Search Engine Journal
marketing - Google News

Data Can Do for Change Management What It Did for Marketing - Harvard Business Review

Data Can Do for Change Management What It Did for Marketing - Harvard Business Review | marketing - Google News | July 31, 2017 at 12:20PM

Harvard Business Review

Data Can Do for Change Management What It Did for Marketing Harvard Business Review Business in the 21st century is being redefined by a data-driven revolution. Take the MIT Media Lab's experiment to see whether it could estimate retail sales performance on “Black Friday,” the day following the US Thanksgiving holiday. Instead of ...

July 31, 2017 at 12:20PM | marketing - Google News
Data Can Do for Change Management What It Did for Marketing - Harvard Business Review
marketing - Google News

Marketing Associate - Publishers Weekly

Marketing Associate - Publishers Weekly | marketing - Google News | July 31, 2017 at 12:15PM

Marketing Associate Publishers Weekly Bloomsbury is looking for a Marketing Associate to join our Academic Marketing department to manage the marketing efforts for our titles publishing in Anthropology & Food Studies, Film & Media Studies and Education. Candidates should have 1-3 years of ...

July 31, 2017 at 12:15PM | marketing - Google News
Marketing Associate - Publishers Weekly
marketing - Google News

7 Reasons To Start A New Focus On Inbound Marketing - HuffPost

7 Reasons To Start A New Focus On Inbound Marketing - HuffPost | marketing - Google News | July 30, 2017 at 12:46PM

7 Reasons To Start A New Focus On Inbound Marketing HuffPost Every business I know is intimately familiar with outbound marketing, or pushing your message out to customers through email, newspaper, and television advertising. Only a few really understand the process and value of inbound marketing, for pulling ...

July 30, 2017 at 12:46PM | marketing - Google News
7 Reasons To Start A New Focus On Inbound Marketing - HuffPost
marketing - Google News

Marketing, advertising and events insights - Crain's Cleveland Business

Marketing, advertising and events insights - Crain's Cleveland Business | marketing - Google News | July 31, 2017 at 11:03AM

Marketing, advertising and events insights Crain's Cleveland Business While viral videos and social media posts are a great way to get recognized, they are not a practical strategy for the long term. To guarantee lead generation and ROI, you need to have a solid digital marketing plan in place, complete with ways to ...

July 31, 2017 at 11:03AM | marketing - Google News
Marketing, advertising and events insights - Crain's Cleveland Business
marketing - Google News

8 Digital Stats From Last Week That Marketing Players Need to Know - Adweek

8 Digital Stats From Last Week That Marketing Players Need to Know - Adweek | marketing - Google News | July 31, 2017 at 10:54AM

Adweek

8 Digital Stats From Last Week That Marketing Players Need to Know Adweek There was a ton of newsworthy stats and research revealed in the last several days around digital advertising, social media marketing and other topics. Check out the eight digital marketing stats this week that grabbed our attention. 1. P&G ...

July 31, 2017 at 10:54AM | marketing - Google News
8 Digital Stats From Last Week That Marketing Players Need to Know - Adweek
marketing - Google News

Finding Quality in Quantity: Refining Your Marketing Efforts Using Attribution - Ward's Auto

Finding Quality in Quantity: Refining Your Marketing Efforts Using Attribution - Ward's Auto | marketing - Google News | July 31, 2017 at 07:26AM

Finding Quality in Quantity: Refining Your Marketing Efforts Using Attribution Ward's Auto Overnight, Google has become the biggest player in this space with its recent launch of Google Attribution at this year's Marketing Next conference. It's a tool that examines the role different marketing strategies play in consumer purchasing decisions.

July 31, 2017 at 07:26AM | marketing - Google News
Finding Quality in Quantity: Refining Your Marketing Efforts Using Attribution - Ward's Auto
marketing - Google News