Email Marketing To Grow In 2017, Study Says
MediaPost Communications Email will continue to grow in 2017, according to a new Email on Acid study that suggests a majority of marketers and developers will spend more resources on email marketing this year. Email on Acid polled 3,000 individuals who work in the email ... |
Marketing for Alumni Events: Principles in Practice | Call to Action ...
Inside Higher Ed (blog) Using established marketing practices as the foundation for planning and execution, Clarkson University created a unique event that brings alumni back to ... |
Forbes |
Marketing's Latest Innovation: The Time Machine
Forbes Have you noticed that the hot new thing these days in branding is to go back in time? Nokia is introducing - or should I say, reintroducing - its 17 year old "Dumb Phone," the 3310. Nintendo reintroduced its NES Classic Edition console from 1985 ... |
Bloomberg |
AMC Cinemas Beefs Up Marketing With Dine-In, Bottomless Popcorn
Bloomberg AMC Entertainment Holdings Inc., the theater chain controlled by China's second-richest man, outlined a new marketing strategy following its takeover of Carmike Cinemas, saying it will create new brands like AMC Classic and AMC Dine-In and retire the ... |
InvestmentNews |
Digital marketing strategies take years to perfect, but can yield prospects galore
InvestmentNews Financial advisers revere the idea of new business leads coming to them instead of them having to pursue prospects, but successful inbound marketing requires a focused strategy and trial-and-error that can take years to perfect. At McLean Asset ... |
Marketing Land |
Using social media to jump-start your content marketing strategy
Marketing Land Content marketing and social media seem like they were made for each other. There are currently over 2 billion social media users worldwide. Quality content is what makes social media tick. Unfortunately, most brands have a social media voice that is ... 5 Steps To An Influencer Marketing Strategy |
San Francisco Examiner |
CCSF finds new marketing firm to boost student enrollment
San Francisco Examiner City College of San Francisco has ditched the marketing firm that cost the school more than $1 million a year over the past two years in a fruitless effort to boost student enrollment. With student registration for the next semester just around the ... |
MarTech Today |
The new customer marketing lifecycle in the Engagement Economy
MarTech Today I frequently cite the statistic that only 13 percent of marketing leaders are working to retain and grow customer relationships through improved customer experiences. But in the Engagement Economy, keeping a customer becomes more important than ... |
MarianaIQ, "The Magic Bullet of Marketing," Continues to Add Marketing Leaders to Customer Base in Q1 2017
Yahoo Finance 28, 2017 /PRNewswire/ -- AI-powered marketing startup MarianaIQ continues to grow and carve out its position as a leader in B2B Marketing. Coming off of a recent $2M fundraising round in seed financing led by Exfinity Venture Partners, the foremost ... |
TechTarget |
Digital transformation strategy: The role of marketing and IT
TechTarget Are you looking to jump-start your organization's digital transformation strategy? It usually begins with the marketing team, according to Don Schuerman, CTO at Pegasystems. Schuerman talked to SearchCIO at the Gartner Symposium in Orlando, Fla., about ... |
Agriculture.com |
Add Grain Marketing To Your Coffee
Agriculture.com If your day starts with a cup of coffee, why not make marketing part of your morning ritual? Check current prices. Write down the local basis. Doing these simple steps on a daily basis will make the markets part of your everyday life. A tool to help ... |
Mosaicoon Named as Facebook Marketing Partner for Video Content Marketing
Yahoo Finance Mosaicoon, the platform connecting top brands and worldwide creators for the end-to-end realization of video strategies, announced that it has been named as a Facebook Marketing Partner in the Content Marketing specialty, with a specific focus on video. |
Motorsport.com, Edition: Global |
F1 marketing boss vows to "detonate the fan experience"
Motorsport.com, Edition: Global Formula 1's new marketing chief Sean Bratches has promised to "detonate the fan experience" as part of a long-term plan to grow the sport. Bratches, a sports marketing veteran, said the opportunities to promote and grow Formula 1 were "simply huge" and ... |
Forbes |
Marketing's Latest Innovation: The Time Machine
Forbes Have you noticed that the hot new thing these days in branding is to go back in time? Nokia is introducing - or should I say, reintroducing - its 17 year old "Dumb Phone," the 3310. Nintendo reintroduced its NES Classic Edition console from 1985 ... |
Business 2 Community |
5 Truths You Need To Know About Marketing Your Business
Business 2 Community Today I want to talk about five truths that you need to know about marketing your business. Last week I bought a domain name, marketingtruthwhisperer.com. Now I don't want you to think that everybody else is telling lies or alternative facts, but there ... |
7EDGE Bags Two Awards at the BBC Knowledge National Digital Marketing Awards
Yahoo Finance 7EDGE won the Best Viral Marketing Campaign and Best Digital Marketing Campaign awards at BBC Knowledge National Digital Marketing Awards. These awards were won for 'Save Bengaluru-Select a Good Corporator for Namma Bengaluru Foundation' ... |
Why marketing is more than persuading people to buy things they don't need: IBM chief marketer
CNBC Marketing can be used as a force for good, and isn't simply about trying to sell more to people, says a senior global marketer. IBM's chief marketing officer for IBM global markets, Caroline Taylor, says that it can be used to encourage people to have ... |
San Francisco Examiner |
CCSF finds new marketing firm to boost student enrollment
San Francisco Examiner City College of San Francisco has ditched the marketing firm that cost the school more than $1 million a year over the past two years in a fruitless effort to boost student enrollment. With student registration for the next semester just around the ... |
CoinTelegraph |
Which Marketing Strategy is Best for Blockchain, Bitcoin Companies
CoinTelegraph While a streamlined marketing strategy spearheaded by a company or community behind a technology can help educate and convince new users, ultimately word of mouth is what differentiates between artificial hype and actual solid tech. According to Rijk ... |
Children exposed to 'unacceptably high levels' of alcohol marketing
BBC News Children are exposed to "unacceptably high levels" of alcohol marketing through sports sponsorship and public adverts, according to a report. Alcohol Focus Scotland (AFS) said there was "clear evidence" that exposure to alcohol marketing led children ... |
Marketing for Alumni Events: Principles in Practice
Inside Higher Ed (blog) Great marketing extends well beyond the most recognizable elements — logos, taglines, creative, messaging, positioning and, yes, even beyond content. The best marketing cultivates experiences across multiple dimensions to shape impressions, influence ... |
Hong Kong Airlines Appoints Chief Marketing Officer
Yahoo Finance 28, 2017 /PRNewswire/ -- The internationally-acclaimed full-service airline, Hong Kong Airlines (the "Company"), announced the appointment of global branding expert Mr George Liu as Chief Marketing Officer (CMO). Heading up Hong Kong Airlines' ... |
Yahoo Finance |
Qamar Zaman Reports 4 Rules of Law Firm Marketing in 2017
Yahoo Finance While being ready to adapt to shifts in technology is certainly crucial, at its heart, digital marketing is about reaching out to real people. As Molly Reynolds notes in a write-up for the Huffington Post, "Digital marketers need an analytical approach ... |
Entrepreneur |
5 Things You Should Know About the New Age of Video Marketing
Entrepreneur Are you using video yet as part of your marketing strategy? Are you looking for ways to connect on a deeper level with your audience? Advertising is quickly shifting away from textual-only content and moving toward video. And the growth of social-media ... |
BBC News |
Children exposed to 'unacceptably high levels' of alcohol marketing
BBC News Children are exposed to "unacceptably high levels" of alcohol marketing through sports sponsorship and public adverts, according to a report. Alcohol Focus Scotland (AFS) said there was "clear evidence" that exposure to alcohol marketing led children ... |
CRM Buyer |
4 Email Marketing Mistakes to Avoid
CRM Buyer Chris Bucholtz has been an ECT News Network columnist since 2009. His focus is on CRM, sales and marketing software, and the interface between people and technology. He currently serves as director of content marketing for CallidusCloud and writes the ... |
Business 2 Community |
Are You Guilty of These Marketing Sins?
Business 2 Community As technology has advanced and the ability to “target” and “publish” has become more and more commonplace, the quality of advertising and marketing has fallen drastically. To the point that I would argue that most people don't have any idea what ... |
DMN |
Businesses Far Behind on Agile Marketing
DMN The goal of the survey was to “understanding where the current state of marketing - specifically agile marketing - is,” said Ed Breault, VP of marketing and industry solutions for Aprimo. Breault talked about agile marketing as two somewhat similar ... Is Agile Marketing a 'Thing' or Just Business as Usual? |
Allstate Revamps “Worth Telling” Content Marketing Campaign
Chief Marketer Through the second year of its “Worth Telling” content marketing campaign, Allstate Insurance Co. was one of the many brands observing the occasion in February. This year, Allstate changed its approach, slimming down the number of individuals it ... |
Business 2 Community |
The ROI of Influencer Marketing
Business 2 Community Influencer marketing, when planned out and executed properly, can generate a significant return on investment for a business. Based on a recent study by Tomoson, businesses are generating $6.50 in revenue for each $1 spent on influencer marketing ... |
