How Urban Outfitters leveraged location marketing for a 75% conversion gain - Marketing Dive

How Urban Outfitters leveraged location marketing for a 75% conversion gain - Marketing Dive | marketing - Google News | February 27, 2017 at 11:44AM

How Urban Outfitters leveraged location marketing for a 75% conversion gain Marketing Dive The retailer, working with partners Appboy and PlaceIQ, used mobile location data to gain insights into its customers, underscoring how mobile devices have changed the value and targeting ability around location marketing by allowing marketers to drill ... and more »

February 27, 2017 at 11:44AM | marketing - Google News
How Urban Outfitters leveraged location marketing for a 75% conversion gain - Marketing Dive
marketing - Google News