Fusing science and comms to create new markets at DSM - Campaign Asia-Pacific

Fusing science and comms to create new markets at DSM - Campaign Asia-Pacific | marketing - Google News | February 27, 2017 at 12:31AM

Campaign Asia-Pacific

Fusing science and comms to create new markets at DSM Campaign Asia-Pacific For a company with such a broad reach across the scientific spectrum, and one which is primarily a B2B company, the communications and marketing remit is unsurprisingly complex. Paulussen believes B2B marcomms is “far more sophisticated” than B2C, ...

February 27, 2017 at 12:31AM | marketing - Google News
Fusing science and comms to create new markets at DSM - Campaign Asia-Pacific
marketing - Google News