Telstra Olympics ad campaign was 'ambush marketing', court hears - The Sydney Morning Herald

Telstra Olympics ad campaign was 'ambush marketing', court hears - The Sydney Morning Herald | marketing - Google News | February 26, 2017 at 10:51PM

The Sydney Morning Herald

Telstra Olympics ad campaign was 'ambush marketing', court hears The Sydney Morning Herald Telstra engaged in "ambush marketing" by associating itself with the Olympics brand in its 'Go to Rio' advertising campaign without paying for the valuable rights, the Full Federal Court has been told. The Australian Olympic Committee claims the telco ... and more »

February 26, 2017 at 10:51PM | marketing - Google News
Telstra Olympics ad campaign was 'ambush marketing', court hears - The Sydney Morning Herald
marketing - Google News