Forbes |
3 Marketing Channels You Need To Master In 2018
Forbes If you're anything like most contemporary business owners, you're probably feeling a little overwhelmed by the sheer volume of marketing tips and tricks being thrown your way day in and day out. Who wouldn't be? Gone are the days of coming up with a ... |
Forbes |
New To Marketing To Women? Start Here
Forbes Conduct your own research before launching a campaign. It's surprising how many people skip this crucial step. Don't be tempted. Research can help you uncover billion-dollar insights (Procter & Gamble's Swiffer® was borne out of ethnographic research, ... |
How Hershey Chooses Its Marketing Technology Partners
eMarketer The marketing technology landscape is already busy—throw in emerging tools from players like Facebook and Snapchat, and it becomes tough for brands to make choices about what technology investments to make. The Hershey Company recently worked ... |
Forbes |
IBM North American CMO Explains Cognitive Marketing And Why It's The Future
Forbes To say I was excited to interview Rashmy Chatterjee, the CMO of North America for IBM, would have been an understatement. I was elated. There's no one in the industry who has the deep understanding of cognitive marketing that Rashmy does. |
U.S. News & World Report |
Alaska Sues Opioid Maker, Alleging Deceptive Marketing
U.S. News & World Report Alaska Attorney General Jahna Lindemuth, left, speaks to reporters on Tuesday, Oct. 31, 2017, in Juneau, Alaska, after announcing that the state had sued Purdue Pharma, the maker of OxyContin and other opioid drugs, alleging deceptive marketing and ... New Jersey and Alaska Sue Purdue Pharma for Opioid Marketing New Jersey Joins States Suing Purdue Pharma for Opioid Marketing New Jersey sues OxyContin maker, links marketing to opioid crisis |
Succeeding at Facebook Marketing Takes an "All Data Sources on Deck" Approach
MediaPost Communications For marketers, Facebook is the 800-pound gorilla in the room. The Pew Research Center says that nearly 80 percent of Americans who are online use Facebook, more than twice the number who use Twitter, Instagram, Pinterest or LinkedIn. Facebook users ... |
Forbes |
How Wineries Can Use Tastings As A Secret Weapon For Marketing
Forbes Ok wineries is a new one for me — a new industry but hey marketing is still marketing, right? Actually that is not entirely true, the former not the latter that is as back in 2015 I did a piece on Michael Houlihan and Bonnie Harvey, the founders of ... |
Which-50 (blog) |
Students, Academics and Industry Experts unite to help build a better marketing degree
Which-50 (blog) The industry loves the term disruption. We are attracted to this type of energy that challenges the status quo, especially when successful disruptions lead to tangible improvements in our society. However, how often do we stop and think about how ... |
cleveland.com |
Claim it! app co-founder takes guerrilla marketing approach, 11-city tour ending in Cleveland (photos)
cleveland.com CLEVELAND, Ohio - Ali Abdullah is on a mission to help companies cut through the clutter of advertising, by giving stuff away. With a recent $2.5 million investment in his relaunched Claim it! app, he's mixing a guerrilla-marketing approach with ... |
Wall Street Journal |
New Jersey and Alaska Sue Purdue Pharma for Opioid Marketing
Wall Street Journal New Jersey and Alaska have sued Purdue Pharma LP, alleging in separate lawsuits that the drugmaker used deceptive marketing tactics to push prescriptions of opioid painkillers, fueling an addiction crisis and costing the states millions of dollars ... New Jersey sues OxyContin maker, links marketing to opioid crisis Alaska Sues Opioid Maker, Alleging Deceptive Marketing New Jersey Joins States Suing Purdue Pharma for Opioid Marketing |
Small Business Trends |
The ONE Big Secret of Local Marketing
Small Business Trends Did you know online listings, digital knowledge management and reviews can be the most important local marketing your business can have? Certainly social media marketing is important as is the quality of your website and other aspects of your business ... |
AFM, Podcasting And The Value Of Niche Marketing
Santa Monica Daily Press The Loews Santa Monica Beach Hotel is again transforming into the American Film Market. To prepare for the onslaught of foreign filmmakers selling, and distributors buying, the hotel held a food sampling for some of us locals. The program is called ... |
U.S. News & World Report |
New Jersey Sues OxyContin Maker, Links Marketing to Opioid Crisis
U.S. News & World Report Christopher Porrino, the New Jersey attorney general, faulted what he called a decade-long marketing campaign of "almost inconceivable callousness and irresponsibility, and said Purdue downplayed the risks of opioids and exaggerated their benefits in ... New Jersey Sues Purdue Pharma for Opioid Marketing New Jersey Joins States Suing Purdue Pharma for Opioid Marketing |
East Bay Times |
Alameda High class field trip heads to ballpark, visits Oakland A's marketing staff
East Bay Times Alameda High School students in teacher Lance Bookner's sports marketing class pose for a photo on a field trip to visit the Oakland A's marketing team at the Oakland Coliseum on Oct. 25. Bookner is in the suit at right. (Sarah Tan/For Bay Area News ... |
Reuters |
NJ sues OxyContin maker, links marketing to opioid crisis
Reuters (Reuters) - New Jersey on Tuesday sued Purdue Pharma LP, maker of the chronic pain medication OxyContin, accusing the company of engaging in deceptive marketing practices that contributed to what it called the state's opioid crisis. FILE PHOTO: A ... |
Forbes |
New To Marketing To Women? Start Here
Forbes Conduct your own research before launching a campaign. It's surprising how many people skip this crucial step. Don't be tempted. Research can help you uncover billion-dollar insights (Procter & Gamble's Swiffer® was borne out of ethnographic research, ... |
Intel Corp. Boosts Research and Development, Slashes Marketing
Motley Fool Nevertheless, the company has indicated that it wants to reduce its operating expenses -- the sum of the company's expenses for both research and development (R&D), as well as marketing, general, and administrative (MG&A) needs -- as a percentage of ... |
Forbes |
AI Is Changing Marketing As We Know It, And That's A Good Thing
Forbes Artificial intelligence (AI) seems to be the current business hot topic, including in marketing. It seems nearly impossible for any kind of marketing/advertising industry event or conference to not have at least one (or likely more!) session or panel ... |
AdAge.com |
How Behavioral Economics Can Help Marketers Drive Change
AdAge.com Marketing has never been so critical to company success. Customer experience has become one of the key differentiators and drivers of growth in the market today. Seventy-five percent of marketing leaders now own or share responsibility for a P&L, and ... |
Forbes |
Build Your Brand With Facebook Business Marketing
Forbes Incorporating Facebook Live into your marketing strategy is a great way to boost the appeal of your page. This is a great opportunity to provide exclusive content, engagement with fans and consumers, behind-the-scenes footage, product launches and more. |
Is Wal-Mart Making a Millennial Marketing Mistake?
Motley Fool The first rule about marketing to millennials is that you should not talk about marketing to millennials. There's nothing less cool than trying to be cool, but that hasn't stopped numerous companies from doing it. Countless brands have slapped emojis ... |
Scary B2B Marketing Mistakes & How to Avoid Them
Business 2 Community However, rather than simply accepting that mistakes happen, we are going to share the scariest B2B marketing mistakes along with tips on how to avoid them. In many cases, a little planning and a disciplined approach eliminate the majority of the ... |
Customer Think |
The 2010 marketing technology proto-landscape did consolidate by 61%
Customer Think Just based on the gross number of companies in the field, that would seem to debunk the notion that the marketing technology industry has “consolidated.” I find some wry amusement in showing this progression and labeling it as A Brief History of ... |
TechCrunch |
Cardlytics filed for marketing analytics IPO | TechCrunch
TechCrunch Cardlytics has been on file for IPO, multiple sources tell TechCrunch. The Atlanta-based marketing analytics business filed its confidential S-1 last year and.. |
Charlotte Agenda |
Social Media Marketing Manager
Charlotte Agenda CPI Security is one of the most successful residential and business security companies in the Southeast and employs over 650 people in multiple locations. Currently ranked in the top 15th in the nation, the Company's continued growth is due, in part ... |
News Chief |
The painful side of positive health care marketing
News Chief As Wallace's cancer has progressed over the past seven years, she has become more critical of what she sees as excessive positivity in health care marketing. It's everywhere: TV ads, radio commercials, billboards. The advertisements feature happy ... |
Forbes |
AI Is Changing Marketing As We Know It, And That's a Good Thing
Forbes Artificial intelligence (AI) seems to be the current business hot topic, including in marketing. It seems nearly impossible for any kind of marketing/advertising industry event or conference to not have at least one (or likely more!) session or panel ... |
Forbes |
Chief Consumer Officer Of Humana Shares Insight On Shift From B2B To B2C Marketing
Forbes In a recent discussion with Jody Bilney, Chief Consumer Officer Humana, about the changes occurring in healthcare marketing, I was fascinated to learn about her background. She has moved across industries and held a number of different C-level ... |
