Influencer Marketing Is About Data, Not Celebrity Deals - eMarketer

Influencer Marketing Is About Data, Not Celebrity Deals - eMarketer | marketing - Google News | October 30, 2017 at 01:55AM

eMarketer

Influencer Marketing Is About Data, Not Celebrity Deals eMarketer The influencer marketing space shows no signs of slowing down. But to have a successful strategy, brands need more than just celebrity endorsements. Identifying the right influencers is a science that relies on complex data, not just the number of ...

October 30, 2017 at 01:55AM | marketing - Google News
Influencer Marketing Is About Data, Not Celebrity Deals - eMarketer
marketing - Google News