People power: turning customer experience into a marketing tool - The Guardian

People power: turning customer experience into a marketing tool - The Guardian | marketing - Google News | November 06, 2014 at 09:50AM

The Guardian

People power: turning customer experience into a marketing tool The Guardian These experiences don't just impact those individual customers; those customers also tell their friends and family. As one study found, traditional marketing activities often can't match the power of these word-of-mouth recommendations. If those ...

November 06, 2014 at 09:50AM | marketing - Google News

People power: turning customer experience into a marketing tool - The Guardian

marketing - Google News