Could Procurement Validate Marketing Metrics? - Forbes

Could Procurement Validate Marketing Metrics? - Forbes | marketing - Google News | December 19, 2014 at 03:23PM

Could Procurement Validate Marketing Metrics? Forbes If you ask most marketers, the ever-expanding role of the procurement function at most large brands has made it harder for them to do their jobs (commandeering agency selection, for instance). A recent study from IBM IBM +0.6% reveals a strategy that ...

December 19, 2014 at 03:23PM | marketing - Google News

Could Procurement Validate Marketing Metrics? - Forbes

marketing - Google News