Shaping consumer decisions by connecting digital and direct marketing - The Guardian

Shaping consumer decisions by connecting digital and direct marketing - The Guardian | marketing - Google News | December 18, 2014 at 08:43AM

The Guardian

Shaping consumer decisions by connecting digital and direct marketing The Guardian Marketers have traditionally focussed on outbound communications, sending messages via various channels to hopefully get to the right person at the right time. But marketers now need to focus more on the journeys that are initiated and navigated solely ...

December 18, 2014 at 08:43AM | marketing - Google News

Shaping consumer decisions by connecting digital and direct marketing - The Guardian

marketing - Google News