Why B-to-B Marketing Is More Fun than B-to-C - AdAge.com

Why B-to-B Marketing Is More Fun than B-to-C - AdAge.com | marketing - Google News | December 17, 2014 at 05:01PM

Why B-to-B Marketing Is More Fun than B-to-C AdAge.com About six years into my marketing career, I migrated from consumer marketing to b-to-b, and I immediately loved it. Why? It's more complex, it's richer, it's broader and it's more difficult than consumer marketing. All in all, for me, it's simply more ...

December 17, 2014 at 05:01PM | marketing - Google News

Why B-to-B Marketing Is More Fun than B-to-C - AdAge.com

marketing - Google News