Location, location, location: the rise of hyper-local marketing - The Guardian

Location, location, location: the rise of hyper-local marketing - The Guardian | marketing - Google News | February 16, 2015 at 09:07AM

The Guardian

Location, location, location: the rise of hyper-local marketing The Guardian The advertising industry has been getting excited about the ability to use mobile technology to better target messages by using the consumer's location for around 20 years now. But the confluence of several emerging tools, such as iBeacons, in-store Wi ...

February 16, 2015 at 09:07AM | marketing - Google News

Location, location, location: the rise of hyper-local marketing - The Guardian

marketing - Google News