'Pretty Little Liars' Puts Fans in Charge of New Marketing, Down to the Media Buys - AdAge.com

'Pretty Little Liars' Puts Fans in Charge of New Marketing, Down to the Media Buys - AdAge.com | marketing - Google News | March 23, 2015 at 10:00AM

'Pretty Little Liars' Puts Fans in Charge of New Marketing, Down to the Media Buys AdAge.com ABC Family is putting its marketing campaign for the next season of "Pretty Little Liars" in the hands of its biggest fans: The network is asking viewers to do everything from creating key art to choosing the magazines and websites in which the ads are ...

March 23, 2015 at 10:00AM | marketing - Google News

'Pretty Little Liars' Puts Fans in Charge of New Marketing, Down to the Media Buys - AdAge.com

marketing - Google News