Disney's 'Star Wars' Marketing Will Try To Keep Demand From Peaking Too Soon - Deadline

Disney's 'Star Wars' Marketing Will Try To Keep Demand From Peaking Too Soon - Deadline | marketing - Google News | May 05, 2015 at 12:07PM

Deadline

Disney's 'Star Wars' Marketing Will Try To Keep Demand From Peaking Too Soon Deadline It's a quandary for Disney. Star Wars is “a very strong franchise, but a film has not been released in 10 years,” CEO Bob Iger told analysts this morning. That means “there's a whole generation” that doesn't recall the power of the Force. In addition ... May the marketing be with you: 25 brands still capitalizing on Star Wars maniaMashable Star Wars Day: Stormtroopers shock Highcross shoppersLeicester Mercury all 1,677 news articles »

May 05, 2015 at 12:07PM | marketing - Google News
Disney's 'Star Wars' Marketing Will Try To Keep Demand From Peaking Too Soon - Deadline
marketing - Google News