If IT isn't careful, marketing will soon be telling us what to do - The Register

If IT isn't careful, marketing will soon be telling us what to do - The Register | marketing - Google News | May 21, 2015 at 11:40AM

If IT isn't careful, marketing will soon be telling us what to do The Register CIO Manifesto Every business today is a multichannel business with more communication channels generating more data than ever before. Marketing is a key driver here as it struggles to keep the business relevant and on the agenda of a new breed of buyer ...

May 21, 2015 at 11:40AM | marketing - Google News
If IT isn't careful, marketing will soon be telling us what to do - The Register
marketing - Google News