Marketing tech pros,'Frankenstack' tools and the future - CIO

Marketing tech pros,'Frankenstack' tools and the future - CIO | marketing - Google News | May 18, 2015 at 09:18AM

CIO

Marketing tech pros,'Frankenstack' tools and the future CIO Today's marketers are asked to take control of the digital customer experience, from brand awareness to sales conversion to customer loyalty. To make this work, marketers need an integrated set of tools. Instead, what has emerged are 'Frankenstack' tools.

May 18, 2015 at 09:18AM | marketing - Google News
Marketing tech pros,'Frankenstack' tools and the future - CIO
marketing - Google News