CIOs at Pivot Point of Dimensional Marketing - Wall Street Journal (blog)

CIOs at Pivot Point of Dimensional Marketing - Wall Street Journal (blog) | marketing - Google News | June 04, 2015 at 01:06AM

CIOs at Pivot Point of Dimensional Marketing Wall Street Journal (blog) That's how Nelson Kunkel, a director with Deloitte Digital, describes the radical shift taking place today in enterprise marketing. Fading are heavy investments in mass marketing; instead, companies are targeting their marketing dollars to tailored ... and more »

June 04, 2015 at 01:06AM | marketing - Google News
CIOs at Pivot Point of Dimensional Marketing - Wall Street Journal (blog)
marketing - Google News