Four quadrants of marketing to probe the consumer mind - The Globe and Mail (subscription)

Four quadrants of marketing to probe the consumer mind - The Globe and Mail (subscription) | marketing - Google News | August 16, 2015 at 06:00PM

The Globe and Mail (subscription)

Four quadrants of marketing to probe the consumer mind The Globe and Mail (subscription) Marketplaces used to be static places. Citizens would flock to a central square and purchase goods, choosing amongst the assorted vendors, who knew their customers and preferences. But Niraj Dawar, a marketing professor at the Ivey School of Business, ...

August 16, 2015 at 06:00PM | marketing - Google News
Four quadrants of marketing to probe the consumer mind - The Globe and Mail (subscription)
marketing - Google News