Jordan Marketing Chief: Star Gets $10M for Just Lending Name - ABC News

Jordan Marketing Chief: Star Gets $10M for Just Lending Name - ABC News | marketing - Google News | August 13, 2015 at 02:37PM

ABC News

Jordan Marketing Chief: Star Gets $10M for Just Lending Name ABC News Michael Jordan's marketing chief says the six-time NBA champion often receives millions for lending his name to a product but doing nothing else. Estee Portnoy's remarks came Thursday on the first full day of testimony in a civil trial in Chicago ... and more »

August 13, 2015 at 02:37PM | marketing - Google News
Jordan Marketing Chief: Star Gets $10M for Just Lending Name - ABC News
marketing - Google News