Salesforce & Oracle threaten Adobe-IBM marketing hegemony
Computer Business Review Gerry Brown, senior analyst of marketing technology at Ovum, said: "IBM has progressed little in recent times, whereas Oracle has improved its overall Marketing Cloud proposition into a more coherent and compelling entity which it is now leveraging ... Adobe, IBM lead in digital marketing |
August 04, 2015 at 09:22AM | marketing - Google News
Salesforce & Oracle threaten Adobe-IBM marketing hegemony - Computer Business Review
marketing - Google News
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