Hive preps major marketing push into the Internet of Things - Marketing

Hive preps major marketing push into the Internet of Things - Marketing | marketing - Google News | November 26, 2015 at 09:34AM

Marketing

Hive preps major marketing push into the Internet of Things Marketing Emma Inston, Hive's marketing director, said Hive is moving to an "always-on" marketing strategy, driven by the new family of products. To date, the company has focused on the coldest quarters in the year to push its thermostat, but will step up spend ...

November 26, 2015 at 09:34AM | marketing - Google News
Hive preps major marketing push into the Internet of Things - Marketing
marketing - Google News