Content Marketers Should Find Spokespeople Outside the C-Suite - Harvard Business Review

Content Marketers Should Find Spokespeople Outside the C-Suite - Harvard Business Review | marketing - Google News | January 07, 2016 at 02:04PM

Harvard Business Review

Content Marketers Should Find Spokespeople Outside the C-Suite Harvard Business Review The use of content marketing has grown exponentially in recent years, and in 2015, Content Marketing Institute found that 88% of B2B marketers are now using content marketing. A lot of these efforts have focused on positioning senior executives as ... 5 Steps Savvy Content Marketers Should Take in 2016Vertical Measures (blog) all 2 news articles »

January 07, 2016 at 02:04PM | marketing - Google News
Content Marketers Should Find Spokespeople Outside the C-Suite - Harvard Business Review
marketing - Google News