Reuters |
Digital marketing helps Adidas cut ties to sports bodies
Reuters Adidas is locked in a global battle with Nike for brand supremacy. But its pockets are not as deep as its U.S. arch rival - despite a recent hike its marketing budget is still about 50 percent less - increasing the need for it to be more discriminating ... Adidas' decision to terminate IAAF contract illustrates the evolution of sports marketing |
January 27, 2016 at 09:51AM | marketing - Google News
Digital marketing helps Adidas cut ties to sports bodies - Reuters
marketing - Google News
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