High-Tech Marketing is Like Going on a Diet - EE Times

High-Tech Marketing is Like Going on a Diet - EE Times | marketing - Google News | January 07, 2016 at 09:50AM

High-Tech Marketing is Like Going on a Diet EE Times Since the first publication of Geoffrey Moore's book, ”Crossing The Chasm,” the most popular marketing strategy for technology startups offering disruptive technology has been to first seek a beachhead. The rationale is simple: Find early adopters ...

January 07, 2016 at 09:50AM | marketing - Google News
High-Tech Marketing is Like Going on a Diet - EE Times
marketing - Google News