How (and why) marketing tech fails to deliver on its promise - CIO

How (and why) marketing tech fails to deliver on its promise - CIO | marketing - Google News | January 21, 2016 at 10:30AM

CIO

How (and why) marketing tech fails to deliver on its promise CIO Marketing technology promises to dramatically reduce wasted ad-spending and help marketers directly reach consumers with meaningful messages. Unfortunately, it hasn't delivered on that promise, and some marketing experts wonder if it ever will. and more »

January 21, 2016 at 10:30AM | marketing - Google News
How (and why) marketing tech fails to deliver on its promise - CIO
marketing - Google News