In Hindsight: How the Marketing of 'The Boy' Did Just Enough - Forbes

In Hindsight: How the Marketing of 'The Boy' Did Just Enough - Forbes | marketing - Google News | January 27, 2016 at 08:49PM

Forbes

In Hindsight: How the Marketing of 'The Boy' Did Just Enough Forbes 'In Hindsight' is a weekly column where I take a look at the aftermath of a film's opening weekend and dive into what its marketing campaign did right, where it went wrong, and how it impacted the bottom line. Welcome to this week's In Hindsight, where ...

January 27, 2016 at 08:49PM | marketing - Google News
In Hindsight: How the Marketing of 'The Boy' Did Just Enough - Forbes
marketing - Google News