Influencer marketing needs to prioritize content over commerce - Luxury Daily

Influencer marketing needs to prioritize content over commerce - Luxury Daily | marketing - Google News | January 27, 2016 at 07:06AM

Luxury Daily

Influencer marketing needs to prioritize content over commerce Luxury Daily The majority of brands now have influencer marketing strategies, but budget remains an obstacle, according to a new report from Fashion and Beauty Monitor. Almost 70 percent of brands, which include United States and British brands mostly in luxury ... Fashion and Beauty Brands Are Investing More in Influencer Marketing Than EverFashionista (blog) Eight influencer marketing stats for fashion & beauty brandsEconsultancy (blog) Influencer marketing budgets set to increase for nearly 60% of the fashion and beauty industryRealWire (press release) all 9 news articles »

January 27, 2016 at 07:06AM | marketing - Google News
Influencer marketing needs to prioritize content over commerce - Luxury Daily
marketing - Google News