Unilever Will 'Zero Base' Marketing Budgets in Belt Tightening Move - AdAge.com (blog)

Unilever Will 'Zero Base' Marketing Budgets in Belt Tightening Move - AdAge.com (blog) | marketing - Google News | January 19, 2016 at 04:20PM

Unilever Will 'Zero Base' Marketing Budgets in Belt Tightening Move AdAge.com (blog) "We will make a further step change in our overheads and brand and marketing efficiencies with the global rollout of zero-based budgeting," said CEO Paul Polman in a presentation to analysts and investors today. Unilever piloted zero-based budgeting in ...

January 19, 2016 at 04:20PM | marketing - Google News
Unilever Will 'Zero Base' Marketing Budgets in Belt Tightening Move - AdAge.com (blog)
marketing - Google News