'Batman v Superman': Inside Warner Bros.' Massive Marketing That Led to a Record Opening - Hollywood Reporter

'Batman v Superman': Inside Warner Bros.' Massive Marketing That Led to a Record Opening - Hollywood Reporter | marketing - Google News | March 27, 2016 at 05:11PM

Hollywood Reporter

'Batman v Superman': Inside Warner Bros.' Massive Marketing That Led to a Record Opening Hollywood Reporter The might of the marketing push for Batman v. Superman underscores how Warner Bros. left nothing to chance in promoting Zack Snyder's movie, which launches DC Entertainment's cinematic universe in the battle to rival Marvel. The value of the national ... and more »

March 27, 2016 at 05:11PM | marketing - Google News
'Batman v Superman': Inside Warner Bros.' Massive Marketing That Led to a Record Opening - Hollywood Reporter
marketing - Google News