Bridging the Gap Between Marketing and IT - Harvard Business Review

Bridging the Gap Between Marketing and IT - Harvard Business Review | marketing - Google News | March 18, 2016 at 11:12AM

Harvard Business Review

Bridging the Gap Between Marketing and IT Harvard Business Review Marketing executives are being tasked with leveraging technology to improve customer experience, drive client growth, and meet loyalty goals. Therefore, they've become more reliant on IT for web- and data-based marketing activities, such as behavioral ... and more »

March 18, 2016 at 11:12AM | marketing - Google News
Bridging the Gap Between Marketing and IT - Harvard Business Review
marketing - Google News