Guerrilla Marketing: How Cubans Work Around a National Ban on Advertising - The Atlantic

Guerrilla Marketing: How Cubans Work Around a National Ban on Advertising - The Atlantic | marketing - Google News | March 21, 2016 at 08:01AM

The Atlantic

Guerrilla Marketing: How Cubans Work Around a National Ban on Advertising The Atlantic In the five decades that followed the 1959 revolution, more than 90 percent of the nation's retail outlets were shuttered, as calculated by Joseph L. Scarpaci, the co-author of Marketing Without Advertising: Brand Preference and Consumer Choice in Cuba.

March 21, 2016 at 08:01AM | marketing - Google News
Guerrilla Marketing: How Cubans Work Around a National Ban on Advertising - The Atlantic
marketing - Google News