How The NFL Adds Mojo To Media With Database Marketing - AdExchanger

How The NFL Adds Mojo To Media With Database Marketing - AdExchanger | marketing - Google News | March 25, 2016 at 05:32PM

How The NFL Adds Mojo To Media With Database Marketing AdExchanger But the NFL recognizes that “a fan is not a data point or a conversion,” said Aidan Lyons, VP of fan-centric marketing for the NFL, at the Adobe Summit in Las Vegas on Thursday. “All we hear is ROI, conversion, click-throughs, impressions. We tend to ...

March 25, 2016 at 05:32PM | marketing - Google News
How The NFL Adds Mojo To Media With Database Marketing - AdExchanger
marketing - Google News